Alva

Alva is a forthcoming electric mobility brand, building small, city-friendly electric vehicles from scooters to small cars.

I joined a small team of creatives tasked with creating a brand in just six weeks, for a product that didn’t yet exist, with little more than a strategy brief and a few concept sketches of a futuristic-looking three-wheeled vehicle.

Together with the founder, we came up with the name, which is meant to invoke a sense of energy with a hint of personality. I wrote the manifesto for the brand, as well as the hero tagline, “Make Your Move.” It's a fitting line, at least I think, for a brand that’s trying to get people to ditch their cars in favor of smaller, more space-efficient, and frankly, way more fun vehicles.

I also contributed all of the voice and tone characteristics to the brand guide, and created a series of poster executions that, sadly, never saw the light of day — but are included here because, hey, it’s my portfolio and I get to decide what flies.

Credits

Creative Direction & Design: Travis Weihermuller

Design: Devin McGrath

(My work. Pushing that button will not help you get back to your work, unless your work is looking at my work.)