Make yourself at home

“Make yourself at home” is the brand tagline I coined for Burrow, and the name of this video series created to launch the refreshed brand through a series of interesting people highlighting what “real life” really means.

The co-founders of Burrow knew that this idea of “furniture for real life” at the foundation of their brand was poignant, but it was very hard to articulate. Along with the launch of new accessories, I worked with Sho Shibuya at Placeholder to find people emblematic of these honest, modern lifestyles for which we felt Burrow was the flag carrier. Then, we gave them a Burrow sofa and interviewed them about life, comfort, and more from their own homes.

Credits

Creative Director: Sho Shibuya

Director & DP: Nick Ray McCann

Photographer: Jeremy Liebman

Creative Producer: Liane Pavilonis

Press

Creative Boom: Placeholder’s mid-century inspired typeface for furniture brand Burrow

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