Plastic Paper

Plastic Paper is a non-profit, pro-bono project to catapult single-use plastic bags into early retirement.

Alongside Sho Shibuya of Placeholder and a ridiculously talented roster of other creative people and businesses, I created the strategy for the project, gave it a name, wrote the book, website, and anywhere else words were needed. This was a super rewarding project for me in particular, because plastic pollution is a major contributor to environmental damage. Luckily, our launch coincided with New York State moving to ban single-use plastic bags, and as of December 2020, we’ve donated nearly $20,000 to Parley’s ocean plastic clean-up initiatives.

Credits

Creative Director & Publisher: Sho Shibuya of Placeholder

Designer: Chih Hsuan Hou of Placeholder

Photographer: Vanessa Granda

Photographer: Henry Hargreaves

Website: Malone Chen and Ben Chan of Twomuch Studio

Press

AIGA Eye on Design: The Best Lessons in Branding and Sustainability are on the Streets

Hypebeast: Placeholder Chronicles the Design Evolution of NYC's Iconic 'Thank You' Plastic Bag

Paper: Plastic Paper x PANGAIA: An Ode to a Plastic Bag

Creative Review: Rethinking the ‘urban flotsam’ that is the plastic bag

The Dieline: Can A Plastic Bag Be Art? Placeholder Founder Sho Shibuya Says Yes.

Creative Boom: Plastic Paper explores the ‘urban flotsam’ of plastic bag design culture in New York City

(My work. Pushing that button will not help you get back to your work, unless your work is looking at my work.)